That is one other in my collection of articles that specify the On-line Publishing Mannequin and the way small-time authors and/or self-publishers can use the OPM as a extra profitable different to the customarily archaic and dysfunctional conventional e book publishing mannequin. Briefly, utilizing the OPM you will make extra e book gross sales and you will internet extra earnings, sooner.
Usually, you’ll create your e book/e-book in a supply phrase processing program comparable to MS-Phrase or WordPerfect. After you have transformed it into PDF format you will be prepared to begin promoting it by way of the three major channels that make up the On-line Publishing Mannequin: 1. Gross sales-Mini-Websites, 2. Digital Obtain Distributors, 3. Print-On-Demand (POD) Distributors.
This text explains Channel 3 of the OPM, Print-On-Demand (POD) distribution.
I’ve to let you know that I used to be already fairly darn excited after I discovered about Channel 2 of the OPM, the digital achievement channel. Nevertheless, after I discovered about how I might ALSO reap the benefits of Channel 3, the print-on-demand channel I used to be ecstatic!
POD FULFILLMENT: DEFINITION
It is necessary that you simply perceive precisely what I am speaking about after I use the time period “POD achievement”, versus “digital achievement” which I defined in one other article that I’ve written in regards to the OPM.
Print-on-demand (POD) achievement refers to when your e book is delivered to the client strictly in printed paper kind as a regular e book. With POD, when a single order (or low quantity order) on your e book is positioned, simply that small amount is printed, certain, and drop-shipped on to the client by your POD achievement firm. Therefore the time period, print-on-demand, or POD as it’s extensively referred to..
A typical instance of POD achievement in motion could be if you present your POD digital recordsdata to a digital achievement firm that distributes POD books to booksellers like amazon.com and Barnes&Noble.com, for instance. Such booksellers would then provide your paperback POD e book to these of its clients preferring a regular printed model of your e book.
WHY CHOOSE POD FULFILLMENT?
As defined above, when folks order a print-on-demand e book they get an actual arduous copy paperback e book that they will maintain of their fingers.
However why select to provide a POD model if you already provide an eBook model? It is a good and logical query.
The primary reply is that this: an eBook is NOT an ideal substitute for a printed e book.
This turns into notably clear when advertising and marketing the 2 merchandise by way of an internet bookseller like amazon.com. It seems that even when amazon gives a 30% low cost on the digital obtain eBook model, about 50% of consumers of the very same title nonetheless select the costlier POD paperback model.
So, not solely are these folks prepared to pay extra, however they’re additionally prepared to attend anyplace from 5 to 7 days for the POD e book to be drop-shipped to them.
These are the standard e book shopping for folks. They need a traditional paper e book that they will maintain of their fingers. They need to have the ability to flip the pages. Many of those consumers do not actually perceive what an eBook or digital obtain is all about.
And, even when they do perceive the “e” a part of eBook they do not wish to have something to do with one thing that sounds so “techie”.
Clearly, if you don’t present a traditional paperback e book possibility by way of POD for these conventional e book consumers you’ll be leaving that cash on the desk. These folks will NOT purchase your digital obtain merchandise.
PODS LOOK AND FEEL LIKE REAL BOOKS
So, what does a POD e book seem like you may ask?
The standard of my POD books when printed could be very acceptable. The complete-color shiny cowl is printed on normal cowl inventory and the e book is ideal certain. The inside is comprised of ordinary 8 1/2″ x 11″ paper inventory, printed either side. It is like a wonderful high quality Xerox job between professionally designed full-color shiny covers. So, individuals who get them organized get a paperback of equal high quality as to what one would usually discover on the cabinets at a bookstore.
That is simply the format I take advantage of for my how-to books. You too can have PODs produced in all types of sizes, shapes and bindings, together with arduous cowl books!
BOTTOM LINE ON POD BOOKS
If you wish to promote books to the standard e book shopping for public it’s important to give them what they need – a printed e book. Print-on-demand (POD) is a expertise that allows you to do exactly that — one copy at a time.
The actually thrilling factor about these POD gross sales is, as I defined above, they’re IN ADDITION to any gross sales that you’ll make by way of Site or digital achievement channels. It truly is like “discovered cash”.
That is what makes utilizing the On-line Publishing Mannequin so thrilling; it offers you three equally productive promoting channels on your books and/or ebooks.
Copyright © Shaun R. Fawcett. All rights reserved.
