JACKSONVILLE, Fla. – Not surprisingly, retailers have seen a boost in Jaguars merchandise sales following the team’s turnaround worst-to-first season.
Prints R Us — a screen printer on Art Museum Drive in the Spring Glen neighborhood — helps create some of that merch. Prints R Us might have printed a shirt for you.
Noah Dellilo, the founder, also handles embroidery. He says the term “busy” is an understatement and that business has been booming.
“Traditionally, this is our time of the year where we clean, people go on vacation, time off,” Dellilo said.
This year, things “took off,” he said, when the Jaguars got to the playoffs. His team has worked around the clock.
Dellilo stated that his employees have produced thousands of products over the past weeks. These items are then sold in local shops.
“Last two weeks, we’ve done more than we would traditionally do in probably two Januarys,” Dellilo said.
“The trickle down effect from the team to the local economy has been great,” he added.
The playoffs are unpredictable and can add extra pressure. They must ensure that their turnaround is as quick as Travis Etienne.
“If an order comes in on Monday, we know it needs to be ready by Wednesday or Thursday. It may not be relatable next Monday,” Dellilo said.
He’s keeping his fingers crossed for another Jaguars win — and a trip to the AFC Championship.
Fun fact: When he started his printing business, the owner said that he would sell Jags gear to pay for season tickets.
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