Hyderabad: HP India has introduced a major improve to its after-sales service choices for HP Sensible Tank printers, aiming to offer a seamless and uninterrupted expertise for purchasers. As a part of this initiative, HP has launched the “Take into account it Completed” marketing campaign, emphasising its dedication to 24/7 help in 10 languages for its Sensible Tank printer vary, a media launch right here says.
Recognising the distinctive challenges confronted by companies and prospects, the corporate has upgraded its customer support operations to cater to the various linguistic wants of Indian customers. It is going to now supply 12-hour, 7-day cellphone help in 10 languages, making certain prospects obtain help of their most well-liked language. Moreover, the corporate has launched 24-hour, 7-day help by way of WhatsApp in 10 languages, providing a handy method to get assist anytime. The supported languages embrace English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. For set up and restore wants, prospects can even log circumstances by means of the HP web site, streamlining the help course of.
Sunish Raghavan, Senior Director – Printing Programs, HP India stated, “We perceive Indian companies and the way they take satisfaction within the belief that their prospects have on them. Printer breakdowns can considerably disrupt operations, which is why we’re dedicated to supply complete help to minimise downtime. We have now re-engineered our customer support and help for our sensible tank vary of printers to make sure we’re accessible to our prospects 24*7. “Take into account it accomplished” marketing campaign is an try to attach with the “can do” angle of those enterprise house owners and to present them the boldness that HP sensible tank printers won’t ever allow them to down.
To spotlight the 24/7 buyer help obtainable with HP Sensible Tank Printers, HP has launched a multi-film marketing campaign for its enterprise prospects. The marketing campaign includes a enterprise proprietor as protagonist, showcasing their satisfaction of their work and the essential function HP printers play of their success. When a printer malfunctions, the enterprise proprietor connects with HP’s 24/7 buyer help, permitting them to proceed their day by day operations with out interruption. By addressing printer downtime, HP goals to empower small enterprise house owners to concentrate on what they do greatest operating their companies and serving their prospects. This dedication is encapsulated within the “Take into account it accomplished” tagline, emphasising HP’s dedication to dependable and immediate service, which echoes the sentiment and work ethic of enterprise house owners.
The essence of the marketing campaign is “belief”—recognising the important function belief performs for enterprise house owners. HP sensible tanks have improved shopper help to make sure that, even within the worst circumstances, the belief that customers place in enterprise house owners, and the belief enterprise house owners place in HP Sensible Tank printers, stays unbroken.
Sharing her ideas on the marketing campaign, Vasudha Mishra, Regional Artistic Workplace, Lowe Lintas, Delhi, stated ‘For an SME, their phrase is essential to operating their enterprise. Naam aur kaam se jaaney jaatey hain woh. And that is the perception we took ahead in our marketing campaign for HP sensible tank printers that perceive and uphold this very sentiment. Introduced alive by stellar performances from Aparshakti Khurana and RJ Balaji.’
Conceptualised by Lowe Lintas and launched in 9 languages, the movies, starring Aparshakti Khurana within the North and RJ Balaji within the South, seize the satisfaction enterprise house owners really feel and spotlight how HP’s dependable service helps their enterprises.
The marketing campaign is amplified by means of TV, OOH, digital platforms, and on floor activations.
